Leo Hancock
Regional Field Sales Director
Director of Sales
Director of National Wholesale
Leo Hancock is a seasoned sales leader with over two decades of experience driving growth in the building products and security industries. His career reflects a consistent ability to exceed revenue targets, strengthen dealer networks, and mentor high-performing teams.
At Pella Corporation, Leo leads field sales strategy across the Western USA, collaborating with national accounts like Lowe’s to expand market penetration. His leadership has reinforced dealer relationships and delivered measurable revenue growth. He consistently drives innovative go‑to‑market initiatives that strengthen brand presence and accelerate regional sales performance.
Previously at Andersen Corporation, Leo spearheaded commercial sales initiatives, achieving a 71% year-to-date target exceedance in 2023. His ability to blend strategic planning with team empowerment resulted in sustainable business outcomes. He also cultivated cross-functional collaboration that enhanced client satisfaction and positioned the organization for long-term growth. His results-oriented approach established benchmarks that continue to influence best practices across the sales organization. Building on these achievements, he laid the foundation for scalable growth models that continue to guide future sales strategies.
During his tenure at ASSA ABLOY, Leo managed $38M in annual sales across multiple segments, including Glass Entrances and High-Security Lock Solutions. He successfully launched new divisions and directed international sales, demonstrating versatility and global perspective. His leadership fostered strategic partnerships that opened new market channels and strengthened brand positioning. By aligning product innovation with client needs, he drove sustainable growth and reinforced ASSA ABLOY’s reputation as a global security leader.
At Stanley Black & Decker, Leo rose through progressive leadership roles, from Territory Manager to Director of National Wholesale. He built wholesale channels from zero to multimillion-dollar revenue streams, earning multiple awards for innovation and outstanding performance. His strategic vision not only expanded market share but also set new standards for operational excellence within the wholesale division.
Who am i?
I am a results-driven sales executive passionate about building strategic partnerships, empowering teams, and delivering measurable growth. My career reflects resilience, adaptability, and a commitment to excellence in competitive markets.
Hobby
Cycling
Travel
Goals
My goal is to continue shaping high-performing sales organizations, expand market share through innovative strategies, and mentor the next generation of leaders in the building products and security industries.
Specialization
Building Products Industry
Security Solutions
Wholesale Channel Development
Commercial Sales Management
Dealer Network Expansion
International Sales Strategy
Smart Home Product Launches
Revenue Growth Acceleration
Customer-First Sales Ethos
Talent Development
Pella Corporation · Full-time
- Phoenix, Arizona, United States · Remote
- Developed and executed comprehensive field sales strategies for the Western USA, enhancing dealer relationships.
- Collaborated with national sales teams, including Lowe’s, to drive significant revenue growth.
- Strengthened the Pella Dealer Network, resulting in improved market penetration and customer engagement.
Andersen Corporation · Full-time
- United States · Remote
- Sales Leader for the Southwest.
Andersen Corporation · Full-time
- Gilbert, Arizona, United States
- A results-oriented Commercial Sales Manager with a proven track record of delivering exceptional sales growth in the dynamic Western USA market. Passionate about fostering strategic partnerships, maximizing revenue streams, and nurturing high-performing teams to achieve outstanding business outcomes.
- Key Achievements:
- Spearheaded continuous sales growth, exceeding order targets by 71% YTD in 2023 and exceeding 2022 invoice sales by 34.7%.
- Led and mentored a team of 9 Business Development Representatives, driving peak performance and consistent results.
- Identified, nurtured, and prepared 3 high-potential employees for promotions within the organization.
- Competencies:
- Strategic Sales Planning: Devising and executing result-driven strategies to penetrate markets, expand client base, and boost revenue streams.
- Relationship Building: Cultivating strong partnerships with stakeholders, customers, and cross-functional teams to drive collaborative success.
- Team Leadership: Leading, motivating, and empowering teams through targeted coaching and development.
- Data-Driven Insights: Utilizing market analysis and sales data to optimize sales processes and seize emerging opportunities.
Smart Home Startup · Full-time
- Directed national sales operations for a start‑up, spearheading the launch of innovative smart home products.
- Established builder and distribution channel partnerships across the U.S., driving market entry and brand visibility.
- Delivered growth through strategic go‑to‑market execution, positioning the company as a competitive player in the smart home sector.
ASSA ABLOY Group
- Greater Phoenix Area
- Director of Sales for three segments: Glass Entrances, Aluminum Storefront, and High-Security Lock Solutions—approximately $38M in annual sales.
- Led multi-tiered teams including 2 Regional Sales Directors, 3 Sales Managers, and direct/indirect (agency) sales partners.
- Appointed Director of Sales for Glass Solutions (2017), launching a new start-up business within ASSA ABLOY.
- Served as Director of International Sales for Electromechanical Solutions (Nov 2014 – Jun 2018) alongside primary duties.
Stanley Black & Decker, Inc.
- Planned and executed daily functions of wholesale and wholesale after-market channels, including recruiting and hiring regional wholesale managers and empowering them to achieve high performance standards.
- Designed and implemented impactful sales strategies and efficiency initiatives; liaised between company officials, retailers, customers, and staff to build a cohesive team.
- Managed inventory issues and customer complaints, consistently promoting sales growth aligned with pricing policies.
- Owned detailed documentation for purchasing, sales, and requisitions; negotiated high-value customer agreements that met sales goals.
- Key Achievements:
- On target to grow channels to $18M in 2014.
- Created and executed integration of the existing sales force into the wholesale channel.
Stanley Black & Decker, Inc.
- Provided oversight on the design, development, and implementation of a new national wholesale strategy for Stanley Security.
- Liaised between executives and employees to formulate product-flow and resourcing policies aligned with the business vision; ensured smooth administration of business development processes.
- Applied critical thinking and active listening to align teams and deliver objectives within set timescales.
- Key Achievements:
- Exceeded targets in both years, growing the wholesale channel from $0 to $6M in 2012 and by a further $7M (to $13M) in 2013.
- Recipient of SBD’s I-Award (2013) for contributions to implementing a new aftermarket wholesale channel.
- Recipient of Outstanding Sales Performer Award (2012) for performance in implementing a new commercial hardware venture in the western US.
Stanley Black & Decker, Inc.
- Created and executed sales strategies, pricing plans, and marketing campaigns to meet business and sales objectives for the Western Region.
- Collaborated with architects and construction managers to expand adoption of Black & Decker commercial products into projects.
- Managed a direct sales force and sales agencies (22 people) using a collaborative, training-based approach.
- Key Achievements:
- Rolled out a new commercial door hardware line, taking market share from $0 to $10M.
- Implemented inter-departmental training initiatives and AIA-certified classes for architects.
Stanley Black & Decker, Inc.
- Managed a $4M account portfolio, selling residential and commercial door hardware and managing key distributor accounts to increase end-user demand.
- Coordinated distribution management teams and strategic channel partners toward shared goals.
- Partnered with marketing teams to produce advertising literature for maximum penetration and brand awareness.
- Key Achievements:
- Grew the account base year-on-year despite a challenging housing market.
- Recipient of SBD’s highest sales honor – the Eagle Award (2009).
- Awarded Impact Player of the Month (2008) for strategy-driven sales results.
Stanley Black & Decker, Inc.
- Mentored and managed a sales team of 10, developing and expanding relationships with high-value customers to drive sales growth.
- Improved sales organization processes by strengthening relationships and communication within the team.
- Key Achievements:
- Implemented a new CRM system (salesforce.com) to automate and synchronize sales, marketing, customer service, and technical support.
- Winner of Innovative Sales Person of the Year (2007) for “outside the box thinking” in a tough economy leading to new business growth avenues.
Group Section
Stanley Black & Decker, Inc.
2003 – 2007
Stanley Black & Decker, Inc.
2007 – 2009
Stanley Black & Decker, Inc.
2009 – 2012
Stanley Black & Decker, Inc.
2012 – 2014
Stanley Black & Decker, Inc.
Jan 2014 – Nov 2014
ASSA ABLOY Group
Nov 2014 – Apr 2019
Smart Home Startup
Nov 2019 – Apr 2021
Andersen Corporation
Apr 2021 – Jan 2024
Andersen Corporation
Jan 2024 – Aug 2024
Pella Corporation
Aug 2024 – Present
Bobby Bloom
Kim "Mo" Mahoney, MBA, WMCP®, RICP®, CExP™, CEPA®, AIF®
Jeffrey Hochstrate
